Bag collection design

This class aims at developing a bag collection, adding a perspective on marketing, customers, brand values, positioning and products.

The synergy with the editorial team of Arsutoria magazine (largest B2B accessories focused Italian magazine, exported worldwide) and our instructors’ expertise offer a unique opportunity to always keep our training aligned with the latest industry trends so great relevance is given to analysis of latest fashion trends to provide the best source of inspiration to students.

Therefore, students can access the most innovative and up-to date market propositions to get inspiration to start their collection development process.

We’ll start from an analysis of case histories of successful brands that have transformed simple fashion products into timeless objects of desire. We will analyze critical factors, starting from the values and identity of the brand that have allowed its collections and iconic products to make headway on the market in their respective segments.

We will then analyze how it is possible to plan the framework of a collection with the correct balance of products and pricing levels, the equilibrium between knowing how to intercept new trends and focusing on products with the potential of generating important volumes. We will also look at investments in new structures versus product carry over and at variants in materials and colors.

Focusing on the creation of a strong, original, and unique project concept, along with the best practices for effectively presenting it to the market will be fundamental. In handbags, this theme is even more important when deciding how to use the materials to make the design unique. 

Finally, there will be the individual work that goes into creating your very own original idea of a bag collection, which will include constant interaction with and the guidance of Arsutoria professors, who will help develop the details of the collection project.