You will have the chance to become familiar with and learn about the process of brand creation, the marketing and communication strategies through which a brand successfully reaches its consumer target; the planning of the framework of the collection, the merchandising plan with the correct balance between new trends and market needs; and an understanding of and ability to research the most appropriate materials for the kind of style and product you are realising with a focus on the most innovative sustainable materials.
This program is particularly beneficial to:
This intensive study program lays the groundwork to tackle the following professional careers:
We will then analyse how it is possible to plan the framework of a collection, the merchandising plan with the correct balance of products and pricing levels, the equilibrium between knowing how to intercept new trends and focusing on products with the potential of generating important volumes. We will also take a look at investments in new structures versus product carry over and at variants in materials and colours.
Focusing on the creation of a strong, original, and unique project concept, along with the best practices for effectively presenting it to the market will be fundamental.
The next step will be learning about and choosing the most appropriate materials for the development and creation of the project. In footwear, this theme is even more important when deciding how to use the materials to make the design unique. In this phase, it will be necessary to consider costs and the time needed to source materials and components.
Finally, there will be the individual work that goes into creating your very own original idea of a shoe collection, which will include constant interaction with and the guidance of Arsutoria professors, who will help develop the details of the collection project.
This project will serve as the basis in creating a portfolio at the end of the course, and for students participating in the one-year shoe diploma or accessories diploma course, it will fine-tune the designs from which samples will eventually be made.
Can't travel TO ITALY?
Attendable online via pre-recorded lessons and live sessions, with constant reviews and online meetings with the instructors.