Craft "the dream"
When you want a pair of shoes, what do you actually want and why do you want it?
It is not simply the shoe product, its manufacture and its design, that captivate you. It is something more ineffable, subtle and bewitching that makes you want those shoes and not others.
Here, this is the brand. The brand is the “dream maker” of the desire to buy. The brand generates a dream that you want to dream, because only with those shoes you will be more “cool”, more elegant, more attractive in the eyes of the world. The brand tells you the dream of an aesthetic and lifestyle style, which you can achieve simply by buying its most desirable items, the shoes of the moment, the ones you have already seen and heard everything about before buying them.
Is this the right course for you?
SHOE FACTORY owners
The new generation of owners of footwear companies, who do not have a background in economics or marketing, but want to understand how to enhance or improve corporate identity and values also through the development of a concrete brand project.
Designers interested in understanding how to enhance the brand they work for or will work for and get to know the marketing side of the sector, for a professional evolution.
Those who would like to launch their own footwear brand, despite having no experience in the sector, and want to understand, in a short time, the fundamentals of branding and marketing.
Those curious to know how a successful shoe brand is created.
You can find this course in these career paths:
of the course
At the end of the Arsutoria School intensive Shoe Branding & Marketing course you will have acquired knowledge on the process of defining the brand and its implementation, through case studies of famous brands, of their ability to regenerate in an extraordinarily effective way, remaining identifiable and unforgettable and continuing infallibly to seduce consumers with products increasingly aimed at anticipating their desires.
You will learn the methodologies for creating an effective brand with a recognizable and well-focused corporate identity, to set the marketing strategies most suitable for the market and target of consumers and to outline an inspired, incisive and seductive also for your brand.