Before sneakers became the fashion phenomenon of the last few years, for a long time the sneaker was predominantly the shoe for sport. From the first sports shoes that were used indifferently for any sport, over the years it has been passed to very specific products designed for each sport to guarantee the required performances. Some of these shoes have also become icons: think of basketball shoes in the United States. A part of the course will then be dedicated to understanding how the design and construction of sneakers have changed over time.
The manufacture of sneakers is one of the first productions that have been moved to the Far East.
Starting with the trips to Japan by Phil Knight, founder of Nike in the early 60s.
Shoes that require labor-intensive processing have been manufactured in Japan, Taiwan, China and are now progressively moving to countries like Vietnam where the cost of the work is still very low and labor is available.
As the marketing of sneakers is different from that of other fashion products, as the communication of this type of products has changed in recent years.
The world of sport is dominated by a few big giants who make extraordinary marketing investments.However, it is also interesting to understand how sneakers fit into the marketing and communication plans of the great fashion houses and how the two sectors, fashion and sport, influence each other both in the product and in communication, in retail etc.
The teaching of pattern making – the technical design of shoes – has always been the excellence of the Arsutoria School.
In this course will be explained and taught the making of a lasted sneaker and that of a strobel construction, characteristic of the most technical products.
Time will be dedicated to the world of the materials used to produce the sneakers from the skin to the 3D mesh and the meshes.
A good design basis is the key to being able to illustrate a creative idea.
In this course we will focus on drawing by hand with paper and pencil. It will amaze you to see what you will be able to do in a short time with a little bit of drawing method.
A day will also be dedicated to the use of felt-tip pens for coloring and making manual renderings
The extraordinary characteristic of the Arsutoria School is the shoe factory inside the school.
The course participants will follow step by step the construction of two sneaker prototypes by laboratory technicians.
The cut, the preparation, the hemming, the assembling or the strobel stitching of the insole and finally the sole with a prototype of glued sole and a cassette sole.
Knitwear uppers have been the big news of the last 10 years. After having had the opportunity to work with fabrics and sweaters we decided to install a straight line machine for the construction of knitted uppers in the school laboratory.
During the course we will go to deepen the potentials and the limits of this construction and we will build together a prototype of knitted shoe.