This course is dedicated to:
I want to be a better footwear designer for my own careerRead the full story
Olivia is a volcano with a pure passion for shoes, with a background in Arts, she has been working in footwear development and wants to move to the creative side of the business so took the course to be able to transition into a design position aiming at developing shoes which are also market appealing.← Back
I want to start my own business in the footwear fieldRead the full story
N’Dia has a background in both Fashion Design (from Clark Atlanta University) and Fashion Business (from FIT) as well as a retail experience at Barneys, NY and Nordstrom. She came at Arsutoria with the intention to develop a professional portfolio to enter a footwear design position and eventually start her own luxury women’s footwear line in the near future.← Back
I wanted to extend my design studies to footwear collectionsRead the full story
Guglielmo found his passion in footwear design through his graphic design studies. Soon after having completed the course at ARSUTORIA he has spent some time in the USA, as part of this further education at Pensole, developing designs for a lifestyle shoe for spring/summer 2018 and a performance shoe for spring/summer 2020 for New Balance and then an athleisure shoe for spring 2018 and a new Wacom Bamboo Slate for Vibram. Currently he has been accepted for an internship at Puma in Germany.← Back
I wanted to develop my own footwear collectionRead the full story
After having followed her family footsteps by studying Economy and Management of Cultural Heritage, Benedetta felt the need to be true to herself and devoted all of her energies to pursue a career in footwear, distinctly marking all of her passions through design and style. Benedetta also puts a lot of attention on innovation through new materials and has launched the 1st collection with her own brand for the S/S of 2017. We wish her a successful career!← Back
Who is your customer, which is the identity of the brand are all key elements to focus the design. Our teachers explain these topics starting from real and up-to-dated examples of contemporary brands through the analysis of catwalks, promotional campaigns, product design and retail stores. Each student is challenged to develop a design project starting from the identity of the brand down to the range building. This project will be presented during the last day of the course.
The merchandising plan is a fundamental tool for the modern organizations to focus the creative ideas into a marketing and sales framework. Once a merchandising plan is prepared students are guided through the process that leads to shoe design:
A designer needs to have unique ideas to differentiate his/her shoes in today’s market, but it is also extremely important that the designer is able to express the creative ideas with a clear and understandable drawing. During this course we dedicate approximately 80 hours to design shoes. First with paper and pencil: students make drawing of different styles of shoes, including sketches of lasts, insoles, heels and outsoles of various kind. Then our teachers teach how to use Adobe Photoshop and Illustrator the two software most commonly used to design shoes today. Students are usually amazed by the results they can obtain after these 80 hours. Participants with very limited or no drawing ability could make nice and proportioned drawing of shoes thanks to the method taught by our teachers.
Working with factories is a critical aspect of shoe design. During this course we will dedicate one day to analyze the relationship with factories when it comes to make prototypes, samples for sales and production. This topic is even more important for start-up businesses, for this reason we have created a 4-day dedicated course.
Each student will present his/her draft collection to the entire class for a final evaluation. The draft prepared for the final presentation can then be used by the participants as their portfolio.