Who is your customer, which is the identity of the brand, these are all key elements to focus the design. Our teachers explain these topics starting from real and up-to-dated examples of contemporary brands through the analysis of catwalks, promotional campaigns, product design and retail stores. Each student is challenged to develop a design project starting from the identity of the brand, this project will be presented during the last day of the course.
The merchandising plan is a fundamental tool for the modern organizations to focus the creative ideas into a marketing and sales framework. Once a merchandising plan is prepared students are guided through the process that leads to bag design:
Materials and accessories play a fundamental role in the design of bags. For this reason, part of the course is dedicated to analyzing the materials available on the market. Whether for a start-up or for a company, it is important to understand how to interact with material suppliers, how to choose catalogue products or new collections and how to develop new materials together.
A designer needs to have unique ideas to differentiate his/her bags in today’s market, but it is also extremely important that the designer is able to express the creative ideas with a clear and understandable drawing. During this course we dedicate approximately 80 hours to design bags.
At the beginning with pen and paper: the students design different styles of bags but also learn to design different types of accessories. Once the basics of traditional drawing by hand have been acquired, teachers move to the use of Adobe Photoshop and Illustrator.
We have chosen these two softwares because they are still today the most used tools by bag designers. Students are amazed at what they can draw after these 80 hours. Even the participants with lower drawing abilities are able to create nice and proportioned bags designs thanks to the methods they have learned.
Each student will present his/her draft collection to the entire class for a final evaluation. The draft prepared for the final presentation can then be used by the participants as their portfolio.
The Arsutoria diploma is issued to those who successfully complete this final exam.
I want to be a better designer to better serve my clientsRead the full story
Barbara is a product designer who came to Milan to take the Accessory Design Master program at Politecnico, also graduated in Fashion Business at Marangoni, then decided to further specialize in Bag design at Arsutoria. She has also learned about jewelry design techniques that combines within her bag design. Currently she works as consultant designer developing special project for prominent brands.← Back
I want to expand my knowledge on drawing techniquesRead the full story
Kirstin has a family business in bags trade in Spain. She recently started her own brand taking advantage of the experiences she made in Advertising , Marketing and PR. She attended Arsutoria to learn better the drawing techniques as well as to broad her knowledge on materials.← Back
I want to improve my skills as a bag designerRead the full story
Yoshimi is a Fashion Goods Design instructor at Ueda College of Fashion in Osaka, Japan. She majored in Fine Arts to then become a designer and came to ARSUTORIA with the intention to broaden and deepen her skills to pass her new knowledge to her students once back in Japan.← Back
I started my own bag brand and I wanted to know moreRead the full story
Vassily has a passion for travels, art and multiculturality. She attended Arsutoria late in her career and she took both the pattern making course to learn the secrets of bags constructions and the design course. Started her brand in 2016 with a support with a School teacher with the manufacturing in Italy. The same year she attended the London Fashion Week for the first time.← Back