Who you wish your customer to be, what is the identity of the brand you want to create.
Our teachers explain these topics starting from real and up to-date examples of contemporary luxury and mainstream brands. Instructors will also present today’s most innovative bag brands strategies. We will teach how to create a brand bearing in mind market needs as well as consumer behavior, students will learn how to communicate the brand efficiently by selecting the most suited communication strategy and distribution channels.
Students will be challenged into understanding the latest trends and will learn about trends forecast.
This is a fundamental tool to build a collection. Once students will have understood the merchandising plan, they will be exposed to most original and inventive visual merchandising cases.
Materials and accessories play a fundamental role in building a bag collection. For this
reason, part of the course is dedicated to analyzing the most appropriate materials for leather goods. Whether for a start-up or for a company, it is important to understand the different material categories and the most suited ones for leather goods: fabrics, synthetics, leathers, hardware and other accessories.