Home Bag Courses Bag branding and marketing strategy course

Bag branding and marketing strategy course

€ 2500,00
7 days of class
Jul 28th, 2020 → Aug 7th, 2020

English, Italian
2 to 5:30 (CET) through webinars

Dedicated to those who want to launch their own bag brand.

This course is dedicated to those who:

  • Are looking for a short and intense course with a strong focus on bags
  • Wish to learn how to create a brand of bags
  • Want to learn the best practices of the industry from a lifelong expert
  • Value Italy as the place to learn how to develop fashion bags

Info request

How our courses change with COVID-19

Since February 2020 with the spread of COVID-19 the school had to suspend all training courses. Italian Ministry of Education and our Regional government have communicated that we will be able to start courses again from June 2020. Nevertheless we need to assure the safety of our students and put actions in place to prevent the spread of the virus again.

The major constrain that we need to face is the distancing. We won’t be able to use the facilities of the school as before because we need to assure a minumum distance of 1 meter between students. For this reason we have decided to change the way we organise our classes.

The three pillars of our training will remain the same but we will change the way we organise each of them

Lessons from the teachers

Our teachers have been working hard to prepare video lessons to cover all course topics. You will be able to access these contents at your own pace from home.

Individual work

Learning by doing has always been the center of our training. We will send you all the materials you need to work. Teachers will assign homeworks to assess your understanding of each topic

Review with the instructor

Teachers will dedicate 100% of their time to review your individual work and to give you feedbacks and suggestions on how to make better. This is a key moment of the course

Topics covered during this course

The objective of the course is to immerse the participants in the leather goods market and consumer analysis related items to create the most appropriate bag brand for specific markets and target audiences.


Who you wish your customer to be, what is the identity of the brand you want to create. Our teachers explain these topics starting from real and up to-date examples of contemporary luxury and mainstream brands. Instructors will also present today’s most innovative bag brands strategies. We will teach how to create a brand bearing in mind market needs as well as consumer behavior, students will learn how to communicate the brand efficiently by selecting the most suited communication strategy and distribution channels.


Students will be challenged into understanding the latest trends and will learn about trends forecast.


This is a fundamental tool to build a collection. Once students will have understood the merchandising plan, they will be exposed to most original and inventive visual merchandising cases.


Materials and accessories play a fundamental role in building a bag collection. For this reason, part of the course is dedicated to analyze the most appropriate materials for leather goods. Whether for a start-up or for a company, it is important to understand the different material categories and the most suited ones for leather goods: fabrics, synthetics, leathers, hardware and other accessories.


Students are required to bring their own laptop to better work on their final presentation. We highly advice to take this class together with the 3-week Bag Design course to learn how to develop a bag collection on both branding/strategic and creative perspectives. If you take this course together with the 3-week Bag Design course you can pay a discounted fee for both classes of € 4500 (VAT exempt).


Need more information? We're here to helpFill this form to download our complete brochure and we'll get back to you in no time!

Download our brochure

Submitting you request...
Please wait for the confirmation page to appear