Home Bag Courses Bag branding and marketing strategy course

Bag branding and marketing strategy course

€ 2500,00
7 days of class
Jul 28th, 2020 → Aug 7th, 2020

English, Italian
2 to 5:30 (CET) through webinars

Dedicated to those who want to launch their own bag brand.

This course is dedicated to those who:

  • Are looking for a short and intense course with a strong focus on bags
  • Wish to learn how to create a brand of bags
  • Want to learn the best practices of the industry from a lifelong expert
  • Value Italy as the place to learn how to develop fashion bags

Learning by doing

The online courses are based on Arsutoria School’s “learning by doing” approach where Design alternates and integrates theoretical classes with practical “how to” classes with real up-to-date renown brands case histories.
The way in which classes are provided has been modified in accordance to government request on how to utilize spaces; the result is that classes that used to be held in the classroom as presential ones is now alternated between online activities and presential ones. An extra opportunity to learn with the Arsutoria School method.

Info request

Topics covered during this course

The objective of the course is to immerse the participants in the leather goods market and consumer analysis related items to create the most appropriate bag brand for specific markets and target audiences.


Who you wish your customer to be, what is the identity of the brand you want to create. Our teachers explain these topics starting from real and up to-date examples of contemporary luxury and mainstream brands. Instructors will also present today’s most innovative bag brands strategies. We will teach how to create a brand bearing in mind market needs as well as consumer behavior, students will learn how to communicate the brand efficiently by selecting the most suited communication strategy and distribution channels.


Students will be challenged into understanding the latest trends and will learn about trends forecast.


This is a fundamental tool to build a collection. Once students will have understood the merchandising plan, they will be exposed to most original and inventive visual merchandising cases.


Materials and accessories play a fundamental role in building a bag collection. For this reason, part of the course is dedicated to analyze the most appropriate materials for leather goods. Whether for a start-up or for a company, it is important to understand the different material categories and the most suited ones for leather goods: fabrics, synthetics, leathers, hardware and other accessories.


Students are required to bring their own laptop to better work on their final presentation. We highly advice to take this class together with the 3-week Bag Design course to learn how to develop a bag collection on both branding/strategic and creative perspectives. If you take this course together with the 3-week Bag Design course you can pay a discounted fee for both classes of € 4500 (VAT exempt).


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