Creativity requires first and foremost the skills for expressing it.
It is essential to be able to visually communicate your creative ideas to the technicians who will first have to turn them into technical patterns and then into prototypes and samples.
This program is particularly beneficial to:
- pattern makers who want to “upgrade” their skills by knowing the creative and design aspects of a bags project in order to better understand the “rationale” of designers
- the new generation of leather goods company owners, who have a background in economics or marketing, and want to have the tools to dialogue with style department and designers
- those who would like to launch a bag collection, despite having no experience, and want to learn about, in a short time, the technical expressive means of design and how to characterise a project from a graphic perspective
This intensive study program lays the groundwork to tackle the following professional careers:
At the end of the Bag Design Path you will acquire operational knowledge on the design process of a collection
At Arsutoria, we are convinced that it all starts with pen and paper, and so the first few weeks of the course will be dedicated to the sketching and colouring of bags and metal accessories.
We are also aware, however, that digital technology has made an extraordinary contribution to the work of designers. Up until a few years ago, Adobe Photoshop and Illustrator were the main tools used by designers in addition to pencils and markers. This is why the second part of the design course is dedicated to learning how to professionally use these two tools in the Adobe suite.
In recent years, however, also 3D design has made a bold entrance into the world of fashion and also into the footwear and leather goods industry. Both in the context of the design process internal to the company to represent the product in a more precise way to the benefit of the different job roles such as marketing and manufacturing but also for creating “virtual twins” of shoe samples today and interacting with consumers on digital channels even before the first physical prototypes have been made.
In the third part of the design course, students will acquire the skills to use CLO 3D, an extraordinary software that is currently the reference point for the 3D design of bags in the most important fashion brands, and Rhinoceros that has been used for several years for the 3D design of metal accessories.
The last five weeks of the course will be dedicated to the pathway that leads to the creation of a bag collection.
We will start from the analysis of key factors that have contributed to the development of successful products: the creativity and ability to identify and express unique and personal elements of inspiration.
The project must maintain coherence with the values of a brand, must insert itself in the framework of a merchandising plan, and must give shape to a creative direction, while above all projecting itself forward and proposing an innovative scope that avoids the pitfall of that which has “already been seen”.
We will work together on shoe storytelling with an eye to materials and the feasibility of constructions, because design in Arsutoria is not abstract, but rather aimed at creating products that are innovative and express the brand values for which it has been realised.
Can't travel TO ITALY?
Attend this course remotely
Attendable online via pre- recorded lessons and weekly reviews with dedicated teachers.